Portfolio
Arlene S. Estrella

Arlene S. Estrella

Operations & Product Development
Coordinator

Oncology Boutique — Wigs · Breast Prosthesis · Post-Surgery Products

📅 2025 – 2026   |   📍 Philippines / Oman

Operations & Product Development Specialist — I build and manage the operational systems that help oncology-focused retail businesses run efficiently. My work spans product sourcing, supplier coordination, packaging development, website processes, data reporting, and marketing — all designed to deliver a structured, professional, and compassionate experience for patients and caregivers.

Built operational systems for product sourcing, packaging, website setup, and patient data reporting

Designed structured workflows for supplier coordination, quality control, and real-time business reporting

Role Overview

In this role, I built and managed the operational systems that kept the business running — from sourcing and supplier coordination to packaging, website processes, and data reporting. I worked across multiple functions remotely from the Philippines and Oman from 2025 to 2026, focusing not just on coordination, but on creating structured workflows and systems that support long-term business operations.

🔍

Product Sourcing

Finding and vetting suppliers for wigs, breast prostheses, and post-surgery products.

📦

Packaging Development

Coordinating the design and production of branded packaging and inserts.

🌐

Website & Policy Planning

Building website processes, return policies, and product listing guidelines.

📣

Marketing Support

Planning marketing materials and content to support product launches.

Quality Control

Managing sample reviews and quality feedback with suppliers.

🗂

Operations Coordination

Tracking tasks, managing timelines, and keeping multiple projects on schedule.

📊

Reporting & Dashboards

Built reporting dashboards to track patient data and operational performance in real time.

Key Projects

1

Product Sourcing & Supplier Coordination

Finding the right suppliers for the boutique's product range

Objective

The boutique needed reliable suppliers for medical wigs, breast prostheses, and post-surgery comfort products. The goal was to find suppliers who could meet quality, safety, and pricing standards.

What I Did

  • Researched suppliers on Alibaba and other platforms
  • Contacted multiple suppliers with product specification requests
  • Compared quotes, MOQs (minimum order quantities), and lead times
  • Verified supplier certifications and product compliance
  • Maintained a supplier comparison spreadsheet
  • Communicated consistently via email to negotiate terms

Tools & Platforms

Alibaba Email Google Sheets WhatsApp (supplier contact)

Result

Researched and contacted 100+ suppliers across product categories, shortlisting the top performers per category based on quality, price, and lead time scores. Established initial communication with preferred suppliers and moved to the sampling stage for key products.

Work Sample

Supplier research documentation

Supplier Research Documentation

Full sourcing workflow — supplier tracker, Alibaba search, email outreach, quotes comparison, supplier certifications (ISO 13485, ISO 9001), and final comparison sheet with quality and reliability scores

2

Product Sampling & Quality Control

Reviewing samples and giving supplier feedback

Objective

Before placing bulk orders, the business needed to test product samples to make sure they met quality expectations — especially important for medical and sensitive-use products.

What I Did

  • Requested samples from shortlisted suppliers
  • Created a sample review checklist covering quality, materials, and safety
  • Documented feedback on each sample with photos and notes
  • Communicated revision requests back to suppliers clearly
  • Tracked sample rounds and revision history
  • Recommended approved products for bulk ordering

Tools & Platforms

Email Google Docs Product review checklist Photo documentation

Result

Completed structured sample reviews for multiple product lines. Provided clear, documented feedback that helped suppliers improve product quality before final approval.

Work Sample

Product sample review checklist

Product Sample Review Checklist

Hands-on sample review of Premium Human Hair Wig (Sample ID: LW-0424-02) — covering hair quality, density, cap construction, smell, color accuracy, and packaging. Feedback documented with observations and next steps for supplier revision.

3

Packaging & Brand Development

Creating packaging that reflects the boutique's caring identity

Objective

The boutique needed packaging that felt professional, warm, and appropriate for oncology patients. Packaging had to reflect brand values and be ready for production.

What I Did

  • Worked with the business owner to define packaging brief and brand tone
  • Sourced packaging designers and reviewed design concepts
  • Coordinated feedback rounds between designers and the business
  • Developed insert cards with product information and care instructions
  • Reviewed final files for print-readiness (dimensions, bleed, fonts)
  • Sourced packaging suppliers and obtained production quotes

Tools & Platforms

Canva Email Alibaba (packaging suppliers) Google Drive

Result

Delivered final approved packaging designs across multiple product lines. Packaging reflected the brand's caring identity — branded boxes, satin pouches, thank you cards, and wig care insert cards — all production-ready with supplier quotes obtained.

Work Samples

Packaging design and Canva review

Packaging Design & Canva Review

Branded box, satin pouch & thank you card — with design feedback annotations in Canva

Packaging brief and insert card

Packaging Brief & Insert Card Design

Brand color guide, target audience brief, packaging goals, and final insert card designed for cancer warriors

4

Website Process & Policy Creation

Building the operational framework for the online store

Objective

The boutique needed clear website processes, customer-facing policies, and a product upload structure before launching the online store. Policies needed to be written clearly and simply for customers who may be going through medical treatment.

What I Did

  • Mapped out the customer journey from browsing to checkout
  • Wrote a return and exchange policy suited to medical products
  • Created product listing guidelines (naming, descriptions, sizing)
  • Developed shipping and fulfilment process documentation
  • Planned FAQ content based on likely customer questions
  • Worked with the website team to implement pages and structure

Tools & Platforms

Shopify / WooCommerce Google Docs Email Process flow diagrams

Result

Produced a complete set of website policies and process documents. The online store launched with clear, customer-friendly policies and a structured product listing system ready for use.

Work Sample

Website process and policy documentation

Website Process & Policy Documentation

Complete website operations package — customer journey map, return & exchange policy, product listing guidelines, shipping & fulfilment process, FAQ content, and full website structure & navigation plan

5

Marketing Materials Planning

Planning content to support product launches and brand awareness

Objective

The business needed a plan for marketing materials — social media content, product photography briefs, and printed materials — to support the launch and ongoing promotion of the boutique.

What I Did

  • Created a marketing materials checklist (what was needed and when)
  • Wrote creative briefs for product photography
  • Planned social media post formats and content categories
  • Designed draft promotional flyers and brochures
  • Coordinated review of materials with the business owner
  • Organised final files in a shared folder for the marketing team

Tools & Platforms

Canva Google Drive Email Content calendar template

Result

Delivered a complete marketing materials plan and a set of ready-to-use promotional assets. The business had clear content direction for its launch and social media channels.

Work Sample

Marketing materials plan

Marketing Materials Plan & Content Preview

Complete marketing package — content calendar with 12 planned posts across Instagram & Facebook, social media post designs, promotional flyer, brochure, and web banner layout. Content pillars include education, inspiration, product focus, and community.

6

Patient Dashboard & Reporting System

Building a real-time tracking system for patient consultations and status

Objective

The business needed a simple way to track patient consultations, statuses, and no-shows without manually reviewing spreadsheets. A live, visual reporting system was required to save time and improve decision-making.

What I Did

  • Built a patient tracking dashboard using Google Looker Studio
  • Connected Google Sheets as the live data source
  • Structured data for accurate reporting (status, consultation type, etc.)
  • Created visual metrics: Total Patients, No-show, Completed, Re-scheduled
  • Designed charts for quick status overview at a glance

Tools & Platforms

Google Sheets Google Looker Studio Data structuring Dashboard design

Result

Delivered a real-time dashboard that automatically updates and allows the business to monitor patient status instantly — eliminating manual tracking and enabling faster, data-driven decisions.

Work Sample

Patient Status Overview Dashboard

Patient Status Overview

Real-time dashboard showing 72 total patients — 42 Completed, 22 No-Show, 8 Re-Scheduled — with bar chart by status

Consultation Type Breakdown Dashboard

Consultation Type Breakdown

Detailed view tracking 16 patients by consultation type — Consultation, Giving-Fund, Fitting, Cancelled, No-Response — with per-client chart

Virtual Assistant Work

A collection of my work in social media management, lead generation, admin support, data entry, bookkeeping, and e-commerce operations.

Social Media Management

Social Media Management

Content creation, scheduling & platform management — Meta, Instagram, TikTok, Facebook, Canva, Trello, Gemini

Social Media — Work Samples

Social Media — Work Samples

Live dashboards, content calendars, Facebook page setup, and Meta insights for managed clients

Lead Generation

Lead Generation

Quality lead research and tracking using LinkedIn, Apollo.io, Google Sheets, and Copilot — prospecting sheets and daily logs

Admin Assistant

Admin Assistant

Calendar scheduling, email management, and discovery call setup — Google Workspace, Calendly, Zoom, Trello

Data Entry

Data Entry

Accurate and well-organized data entry — product listings, inventory sheets, and content logs using Google Sheets and Excel

Email Marketing

Email Marketing

Engagement campaigns and lead nurturing — opt-in forms and email sequences using Mailchimp

Amazon VA

Amazon VA

Product research, revenue calculator, and Keepa price history analysis for Amazon FBA sourcing

Bookkeeping

Bookkeeping

Invoicing, balance sheets, inventory summaries, and fixed asset reconciliation — Xero and Uni Invoice

Websites & Graphics

Websites & Graphics

Website design and product catalog graphics using Google tools and Canva — live site and catalog samples

Certificates & Credentials

Certificates & Credentials

Xero Certified Professional Level 1 & 2, VA Professional Certification, Internship Completion, and Leadership Certificate

Sample Work

A selection of real work samples from the project — supplier research, product sampling, packaging, website, and marketing.

Skills Demonstrated

Operations

  • Project coordination & task tracking
  • Process documentation
  • Timeline management
  • Supplier pipeline management

Sourcing & Procurement

  • Supplier research (Alibaba)
  • Quote comparison & negotiation
  • MOQ & lead time management
  • Compliance & certification review

Communication

  • Professional email writing
  • Supplier relationship management
  • Clear feedback documentation
  • Cross-team coordination

Brand & Design Coordination

  • Packaging brief development
  • Design feedback & review
  • Brand consistency oversight
  • Print-ready file review

Digital & Website

  • E-commerce process planning
  • Policy writing (returns, shipping)
  • Product listing structure
  • Customer journey mapping

Tools

  • Alibaba, Google Workspace
  • Canva, Shopify / WooCommerce
  • Google Sheets & Docs
  • Email, WhatsApp (business)

Closing Statement

"What I Bring"

I build systems that bring clarity, structure, and efficiency to business operations.

I specialize in organizing workflows, coordinating suppliers and teams, and creating tools such as dashboards and process documentation that improve day-to-day operations and decision-making.

My experience in oncology retail has strengthened my ability to manage detail-driven work with care, professionalism, and clear communication.

I am open to opportunities in operations, systems, and e-commerce, particularly within purpose-driven businesses. Available for remote roles and project-based collaborations.

📧 va.arlene05@gmail.com 📞 +968 9672 9411 🔗 LinkedIn Profile 📍 Philippines / Oman